by Jennifer Yuan
www.ebbandpflowlookbook.tumblr.com
jennifer@ebbandpflow.com
Just because you have a beautiful piece of art that everyone ooohs and ahs at, it doesn’t mean that money will be thrown at you. On the same note, just because you build a pretty online store with all the bells and whistles, doesn’t mean that you will wake up in the morning with an inbox full of orders. Sorry :( If an empty inbox had a sound, it would be like this…”chirp chirp, chirp chirp”
I am very pro e-commerce, so I will be focusing on this avenue.
If you are going to place your designs online, there are many many things to consider. The list is rather large but here goes….
1) Independent site, community site or both?
2) Interesting and clear photos that POP! Therefore quality camera with zoom. If your pictures suck and you aren’t selling a brand name item, this is your only chance to “show off” the goods.
3) A good command of the English language. (unless you want to target non-English speaking markets). No one wants to buy from someone who sounds like an idiot.
4) Competitive pricing
5) SEO
6) Videos, Blogging and Social Networking
7) Press Releases to both online and paper media
8) Patience and Determination
I know that this is very general, but believe me. I’m not done yet. I will be elaborating in the blogs to come…..so stay tuned!
